Apple has begun trial production for a foldable iPhone Ultra, with mass production slated for July ahead of a September 2026 launch. This hardware pivot coincides with a significant market expansion, as iPhone market share in the U.S. climbed to 75% in the first quarter of 2026, up from 72% last year.
Podcast hosts continue to treat the iPhone as the ultimate industry benchmark. On On with Kara Swisher, Joanna Stern anchored the current state of AI development to the device's debut, noting, "I think we are at the i- the first generation of the iPhone-". Meanwhile, Hidden Brain host Shankar Vedanting grouped the device alongside the Taj Mahal and Hamlet, hailing it as a "monument" born of human obsession.
While some focus on the device's legendary status, others view it through the lens of missed opportunities. On Revisionist History, Malcolm Gladwell recounted how BlackBerry executive Jim Balsillie hoped to bundle messaging services onto the iPhone, a strategy that ultimately collapsed as the device redefined the market.
Looking ahead, the upcoming iOS 27 update is expected to double down on Apple Intelligence and refined design aesthetics, signaling that Apple is prioritizing software integration to maintain its massive install base as it prepares for the foldable hardware era.











