Issa Rae's production company, Hoorae has dominated the digital landscape this week, with its new microdrama series Screen Time racking up 75 million views in just seven days across TikTok and PineDrama. The rapid success of the project arrives alongside the launch of her new podcast, Insecure Rewind, which is already drawing praise for its candid look at the creative process.
On The Breakfast Club, host Loren Lorosa noted that Issa Rae is "staying very true to her core and to her process of always remembering the game plan," highlighting how she continues to filter out industry noise. Lorosa remains in awe of the creator's consistency, stating, "I'm just always in awe of her, so listening to this podcast and hearing her break it down, the first thing that they come out the gate swinging with is..."
The enthusiasm for Issa Rae's latest venture is palpable. Lorosa confessed that the new podcast was exactly what she needed, remarking, "I was sitting there for that hour like, 'I need this podcast so bad.'" With the second act of Screen Time set to drop on May 22, the industry is watching to see if her vertical microdrama experiment maintains this blistering momentum.
