Apple is preparing to launch a standalone Siri application in iOS 27 that features integration with Google's Gemini models. This overhaul, expected to be officially unveiled at WWDC on June 8, aims to transform the assistant into an agentic tool capable of managing complex user tasks.
On Pivot, Scott Galloway offered a brutal assessment of the current technology, stating, "Siri has-- is probably one of the worst tech products of the last ten years." He argued that the company consistently struggles to align its software capabilities with its hardware releases.
The sentiment remains deeply skeptical among industry commentators. Kara Swisher echoed this frustration during the same episode of Pivot when the assistant interrupted her recording. She snapped, "Look, Siri just talked to me even though I didn't want to. Go away, Siri." These critiques highlight the massive gap between current voice assistant performance and the high expectations for the upcoming AI-powered features.
