YouTube

The platform where Issa Rae launched her career with Awkward Black Girl, which was still a novel medium for non-music content in 2014.

“Southwest points, uh, for flights. I'll get you a flight. And then we can..." And she was like, "I already have a hotel room. Don't worry about it. When you get it, just throw it back to me." And I was like, "Are you serious?" And she was like, "Yeah." And I w…”

The platform where Issa Rae launched her career and hosts her current media content.

“the art and ch- I feel like her art, even if she doesn't know it, it teaches other people. So it's taking back to her like why of things. Like when I first discovered Issa Rae on YouTube with Awkward Black Girl, not only was she doing Awkward Black Girl, but h…”

The caller's primary income source and the platform they are considering working on full-time.

“[laughs] Uh, that's good to hear. Yeah, so I am in a kind of a precipice with my job right now. So I am working in finance. I'm making a good living, but I'm considering quitting it to do my YouTube full time, which has been pretty successful lately, though th…”

Discussed as a current major platform that may eventually become obsolete like MySpace.

“If you had a more diversified platform strategy and had worked that out, you'd be a lot safer. And as YouTube becomes a thing of the past, b- becomes the MySpace of the day, right? Uh, and someday it will. Uh, every th- every one of these technologies, Twitter…”

Platform where Kendrick Lamar's music videos were taken down.

“Which I, I'm still trying to figure it out. I'll get into... I, I, I reached out to the label. They couldn't really explain anything. But, so the GNX album, uh, literally deleted off of Apple Music and Tidal, but you can still listen to it on, um, Spotify. And…”

Uses a strategy of re-encoding popular videos into AV1 to reduce bandwidth costs for millions of users.

“So, for example, YouTube, a very good example. YouTube encodes almost everything in H.264, but the popular video gets re-encoded in AV1 because it costs more, of course, to encode, but you encode once, and you send that to millions, right? So it's a trade-off …”

Discussed as a platform that performs encoding at scale for video delivery.

“Yeah. They're wizards. Hats off to them. Uh, YouTube like to deliver, all the streaming sites actually, to deliver at scale. And like YouTube is, is really magical because it's not just doing like what Netflix d- it does, which is one way br- like broadcasting…”

The YouTube logo is described as unoriginal compared to the VLC cone.

“And we had around 10,000 emails saying, "No, don't change the logo," and so on, right? So it's so iconic, right? It's so distinctive, right? If you want to do a video player, you're going to put a play button on a TV, right? And that's a YouTube, YouTube logo,…”

The speakers note that the VideoLAN project predates the existence of YouTube by approximately ten years.

“By the way, that's just like to state the obvious. This is before YouTube. This is before-”

Cited as an example of a platform with poor video encoding quality for complex visual content.

“... ever to encode, right? And y- well, you're watching it o- on YouTube, and you see how bad the YouTube [chuckles] encoding is actually, right? Um, a- and this is, like, phenomenal to, to optimize and get, um, perfect quality in a constant bit rate. Um, ther…”

Mentioned as a platform that utilizes FFmpeg on its server side for video processing.

“Yeah, of course, I'm sure. Because so most of the people, they're going to take FFmpeg file in, file out, and specify the format, right? But you can... We've seen thousands of characters, and we've seen also, like, people, like, doing, um, programming, um, uh,…”

FFmpeg is described as the invisible backbone behind YouTube.

“The following is a conversation all about FFmpeg and VLC with Jean-Baptiste Kempf and Kieran Cunha. FFmpeg is an open source software system that is the invisible backbone behind YouTube, Netflix, Chrome, VLC, Discord, and basically every platform that touches…”

Cited as a revolution in media that was enabled by the democratization of video technology.

“It's tools like FFmpeg that democratized this. The, the, the podcast and streaming revolution, the YouTube revolution-”

Referenced as a specific division within Google that interacts with open source multimedia projects.

“one entity, but so many different people, right? And, and some... A- and there is a ton of Google engineer we work with, um, all the time, and even like Google from YouTube to Chrome to Chrome Media to the rest of Google, those are very different type of entit…”

Mentioned as a platform utilizing AV1 video encoding.

“And just this one has 240,000. Um, it's a video line project, of course. Um, and it is optimized at the maximum because the motto when we're starting the project is every cycle matters, right? Every cycle matters because David is used in VLC and in some softwa…”

Employs many engineers whose primary role is optimizing video encoding parameters.

“A ton of people that you see at YouTube, at Netflix, at Meta, and so on, they're not writing codecs. They're just like finding the right parameters for the file they have, for the format they have, right? Because like something that is for a movie or something…”

Discussed as a platform that must manage the psychological impact of bitrate fluctuations on user experience during streaming.

“Uh, probably YouTube has to figure out how the human psychology side of that, like how pissed off do you get when it's like very low bitrate and, uh, how long should it wait before it increases the bitrate even though the connection is better? Because maybe th…”

Mentioned as a major entity facing significant licensing costs for video codecs.

“... where, a point where... And there was uncapped pad. And so for YouTube or Netflix, we could talk about hundreds of millions of dollars of licensing for patents per year. And they said, "You know what? At [chuckles] hundred millions, uh, per year, you know,…”

Mentioned as a platform where the speaker interacts with the community.

“Hundred, probably thousands of times in my life had a smile on my face because FFmpeg made me happy, period. And how many times did I get a chance to say that? Zero. Until I realized there's a Twitter account.”

The platform where clips from their storytelling show gained millions of views.

“In small rooms, and then eventually there was a show on Comedy Central, and we did that, and then those clips lived on YouTube where they got, some of them got wildly popular.”

The platform where The Bad Game Show will be released.

“YouTube.”

David recommends a YouTuber named Michael McKelvey who creates sports analytics content.

“Yeah. [laughs] All right. I've got three carve-outs this time. The first one is Michael McKelvey on YouTube, is this awesome YouTuber who I've discovered recently. He makes these super in-depth, usually sports analytics-focused YouTube videos, and they're amaz…”

The listener used the platform to search for and eventually identify the 'scary violins' sound effect.

“Josh was sure this sound was happening all the time in scary movies and in trailers. But because he couldn't name it or remember specific examples of where he'd heard it, Google was no great help. He kept trying, though, using all sorts of different combinatio…”

Platform where the listener found a video featuring the scary sound effect.

“And one of Frank's areas of research is the music of horror films. So I played him the scary sound effect video that Josh found on YouTube to see what it brought to mind.”

Platform used to follow the journey of the football team being coached.

“Ah, great stuff. Well, subscribe to Specsavers' Best Worst Team on YouTube to follow the journey of Warley FC. Search Specsavers Best Worst Team on YouTube now. This episode is brought to you by Snickers. Right, so VAR goes up, and whether you're watching with…”

Platform used for consuming clips of television content.

“... or YouTube.”

Mentioned as a platform where viewers can watch the show and corrections.

“Let's hop into You're Wrong where you write in a list of what we got wrong as we got it wrong so we can correct it for those watching later on YouTube and listening later on podcast services around the globe. Geppo1457, uh, says, "Missed Wii news. Coffee Talk …”

Mentioned as the platform where Mystic spotted the new PS5 beta widget information.

“20 to 25? All right, all right, all right. Uh, let's move on to story number five. PlayStation has started revealing public player counts. This is Sam Sepiol at Insider Gaming. A new beta widget has been discovered for PS5's Welcome Hub, which shows players th…”

Mentioned as the platform where viewers can super chat during the live show.

“Remember, this is a show about video games, and if you're watching live, you can be a part of the show by super chatting in over on YouTube.com/KindaFunnyGames, just like, uh, nobody has done yet. But you can write in, uh, let us know what you're thinking abou…”

Implied context regarding video-based review platforms that struggle to get on Metacritic compared to written outlets.

“'Cause I think, correct me if I'm wrong, like either, Easy Allies was either on Metacritic or OpenCritic at one point, and they were primarily just video reviews, if I remember correctly.”

The host encourages listeners to subscribe to the podcast's channel on this platform.

“Thank you for joining me for today's discussion with Dr. Nick Epley. To learn more about his work and to find a link to his new book, entitled A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection, please see the links in …”

Kareem Rahma discusses his thesis of making television-quality content for the platform.

“This is, like, the first official season of my... I'm bringing my thesis of y- making television and putting it on YouTube. But, like-”

The current platform hosting longer, 20-minute episodes of the show.

“And then I was like, "I have to put this on pause." And then I was like, and, and now it's back except bigger. Now it's, like, YouTube. It's, like, 20-minute episodes.”

Mentioned as a platform where the host watches clips of underground fighting.

“And you see it. I don't know how it's available on YouTube, but I watch it on fucking social media. [laughs]”

Mentioned as a platform where the host can be found.

“That is when it stops being just an interesting data point and starts being genuinely useful. The principle I'd leave you with is simple. Test with intention. Know what you're looking for, know what you'll do when you find it out, and know what you will do if …”

The platform where listeners are encouraged to subscribe to the show.

“Yeah, that's interesting. Four, four fifty-five. I've seen six seven now. It's really, uh, across lots of cities. Anyway, uh, that's the show. Thanks for listening to Pivot. Be sure to like and subscribe to our YouTube channel. We'll be back next week.”

Referenced as the platform where they analyze the performance of guest episodes.

“... that's probably too high. Let's take a normal episode in an hour. The challenge would be: how do you take, um, three to four moments from that podcast that are, like, MFM in a shot version and give that to people and architect those clips in a way that, th…”

The platform where the NPR Tiny Desk series is hosted.

“But again, like, you, if you, if you curate it, to me, that's a room I wanna be in because I know I would have a fun time. I would go meet... I could in one day meet a bunch of awesome people who are like-minded, who are fans of the show. That would be the no …”

Sam Parr mentions looking at the public metrics on this platform and feeling pressured to optimize for click-through rates.

“Um, and I couldn't even tell you a bunch of the numbers. Frankly, I, I still don't really look at the numbers, but every once in a while, I get drawn and sucked into this thing where I look at the YouTube numbers 'cause tho- those are the most, uh, public, and…”

Mentioned as a place to find the I Survived episode about Mary Vincent.

“And if you, if you find it on YouTube”

Mentioned as a platform where listeners can stay connected with the ministry.

“[upbeat music] Hi, this is Joel and Victoria. Thanks for listening to our podcast and thanks for supporting the ministry. If you enjoyed today's message, why don't you be a blessing and share it with a friend? We appreciate you and pray for God's very best in …”

Used as an example of a trend that media companies felt compelled to copy, similar to the current gaming trend.

“In 2010, when Facebook was still relatively young, FarmVille drew eighty-three million monthly players. With Facebook taking a thirty percent cut on all in-game purchases, this generated enough cash to reshape Facebook's business model. By 2012, when Facebook …”

Stephen A. Smith mentions the platform as part of the modern media landscape.

“I get paid to talk about you. I don't have to talk to you. But I'm always open to talk, on the air, off the air. That's why you see me on other people's podcasts. That's why I don't back up, 'cause I'm like, yo, I got this platform. You wanna talk to me, I'm h…”

Referenced as a platform for video content and commentary.

“surrendering a 3-1 lead in the post-season for the first time in franchise history. That's what I said. I'm not gonna get pers- I respect Jaylen Brown too much. I respect him, I respect his family, I respect his crew. I'm not gonna disrespect him. I'm not gonn…”

Source of a listener question regarding player age cliffs.

“Yeah. Yeah. All right. Uh, Age Cliffs. We got... This is off of YouTube. "What age do you begin devaluing a player, and how does that age differ per position?"”

The podcast maintains a presence on this video platform.

“We hope you'll consider supporting our work by joining our membership program, Criminal Plus. You can listen to Criminal, This Is Love, and Phoebe Reads a Mystery without any ads. Plus, you'll get bonus episodes. These are special episodes with me and Criminal…”

Mentioned alongside Meta as a defendant in a bellwether lawsuit regarding addictive design.

“Facebook's now settling lawsuits with people because it's now proven that Meta's algorithm has, you know, driven people, I think, to kill themselves and stuff. I think that's what's going on. Like, that the algorithm has focused on, on negativity and it has in…”

Mentioned as a platform that children become obsessed with watching.

“But here's the question. What is that? Is this a baby losing his mind over a screen? Yeah. What's, what is... He wants to watch my program. What does he m- Oh, this is just a collection of children getting mad they can't watch YouTube? Yeah. All right, let's s…”

Mentioned as a platform she hopes to learn how to utilize more effectively for her show.

“So if you don't know this about our story, we were in a remodel last year. We were doing a remodel in LA, and we didn't fully unpack because we were remodeling. We like lived out of just a few boxes or whatever. And then as soon as we finished that remodel, we…”